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Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. The Pokémon Company and London's Natural History Museum will launch a temporary store stocked with exclusive merchandise. Fans can look forward to products like plush toys, art prints, and writing supplies all drawing from the institution's aesthetic. For collectors, though, is a limited-edition Pikachu card, offered as a free bonus for the pop-up. This shop is scheduled from on-site at the museum and its web counterpart from January 26 to April 19.

The Book That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume filled with beautiful artwork depicting Pokémon in their natural habitats. The concept is what an in-world scientist could produce after trainers submit their data, or what Charles Darwin might have created if the Galapagos were populated by Pidgeys instead of birds. Part of the charm stems from the book's serious approach, treating Pokémon as worthy of scientific inquiry. Author Yoshinari Yonehara and artist Chihiro Kinoshita both hold doctorate degrees in animal behavior and ecology.

Why This Promo Card Stand Out

It is common for The Pokémon Company to release promos celebrating major tournaments or crossover partnerships. Many such promotional cards often feature the famous electric rodent that acts as the series face. The factor setting this latest museum card however, is the distinctly bigger size. Although exact measurements were not immediately shared, availability will certainly be highly restricted, and fans limited to just one card per purchase.

Limiting Speculator Interest

According to a company statement, a portion of the pop-up items may also be available beyond the institution itself. However, broader availability will only be specific stores in the UK. Importantly, fans cannot purchase this promo via the official web shop. While reseller interest is inevitable, the setup suggests they're going to have trouble stockpiling large numbers on this occasion. For those feeling left out, there is an alternative like fossil-themed display headed to the Windy City in the coming months.

"Every penny from purchases from the museum store and its online store, which covers these items, go toward the Natural History Museum’s non-profit work. This includes the efforts of hundreds of researchers dedicated to conducting studies and finding answers to the planetary emergency," the statement notes.